Lifecycle Manager: Launch Events

Lifecycle Manager: Launch Events

This article is part of the Lifecycle Manager series, split from the original Lifecycle Manager article.

Launch 

Click the New Event dropdown and select Launch or right-click Launch under Event Type column and select +Add New Launch.






  1. First, type a name for the Launch Event in the Event Name field.
  2. Next, under the Event Dates field, select a Launch Date and a Maturity Date from the calendar.
  3. Next, click + Add under the Filter (to Launch) field to launch the Filter drawer and select an Item for the Launch event. 




  1. Click Apply after creating the Launch Event filter.





  1. Average Weekly Volume after Maturity: Next, select the expected volume at maturity under the Average Weekly Volume after Maturity field.





  1. Under the Launch Profile section, Arkieva calculates the demand of your new Launch item by using the sales history of items like it.
  2. Alternatively, you can check the Use historical data to calculate Marketing Effort checkbox.
  3. Under the Filter items by dropdown, filter the launch profile calculation by selected items from the filter dropdown.
  4. Under the Item dropdown, Select an item from the dropdown for the launch profile.
  5. Click Run Forecast to populate the Launch Preview. Save & Publish the new Launch Event. 














Lifecycle Manager series