Lifecycle Manager: Launch Events
Lifecycle Manager: Launch Events
This article is part of the
Lifecycle Manager
series, split from the original
Lifecycle Manager
article.
Launch
Click the New Event dropdown and select Launch or right-click Launch under Event Type column and select +Add New Launch.
First, type a name for the Launch Event in the Event Name field.
Next, under the Event Dates field, select a Launch Date and a Maturity Date from the calendar.
Next, click + Add under the Filter (to Launch) field to launch the Filter drawer and select an Item for the Launch event.
Click Apply after creating the Launch Event filter.
Average Weekly Volume after Maturity: Next, select the expected volume at maturity under the Average Weekly Volume after Maturity field.
Under the Launch Profile section, Arkieva calculates the demand of your new Launch item by using the sales history of items like it.
Alternatively, you can check the Use historical data to calculate Marketing Effort checkbox.
Under the Filter items by dropdown, filter the launch profile calculation by selected items from the filter dropdown.
Under the Item dropdown, Select an item from the dropdown for the launch profile.
Click Run Forecast to populate the Launch Preview. Save & Publish the new Launch Event.
Lifecycle Manager series
Lifecycle Manager: Overview & Creating Events
Lifecycle Manager: Promotion Events
Lifecycle Manager: End-of-Life Events
Lifecycle Manager: Event Realignment
Lifecycle Manager (original)