Lifecycle Manager

Lifecycle Manager

Dynamic businesses continually modify their product offering by introducing new products and making other products obsolete. The lifecycle manager supports this business function by providing the capability to modify the forecast with product launch events, as well as end-of-life events. This module also supports promotions, which many businesses use to periodically influence demand.




Use Lifecycle Manager to:
  1. Create events to help manage your promotions.
  2. See how your marketing effort affects your promotion demand volume.
  3. Use demand from existing items to calculate demand volume for new items.
  4. Manage obsolete items and calculate demand volume for replacement items.
  5. Create new item forecast profile based on a similar item and cannibalize the demand of that similar item while keeping both items active.




Create New Event

Create Launch, Promotion, and End of Life Events with the New Event dropdown menu. Select Launch from the New Event dropdown or right-click the name of the event type and select Add New. The New Launch drawer will slide out. 







Launch 

Click the New Event dropdown and select Launch or right-click Launch under Event Type column and select +Add New Launch.





  1. First, type a name for the Launch Event in the Event Name field.
  2. Next, under the Event Dates field, select a Launch Date and a Maturity Date from the calendar.
  3. Next, click + Add under the Filter (to Launch) field to launch the Filter drawer and select an Item for the Launch event. 




  1. Click Apply after creating the Launch Event filter.





  1. Average Weekly Volume after Maturity: Next, select the expected volume at maturity under the Average Weekly Volume after Maturity field.





  1. Under the Launch Profile section, Arkieva calculates the demand of your new Launch item by using the sales history of items like it.
  2. Alternatively, you can check the Use historical data to calculate Marketing Effort checkbox.
  3. Under the Filter items by dropdown, filter the launch profile calculation by selected items from the filter dropdown.
  4. Under the Item dropdown, Select an item from the dropdown for the launch profile.
  5. Click Run Forecast to populate the Launch Preview. Save & Publish the new Launch Event. 












Promotion

Select Promotion from the New Event dropdown or right-click Promotion from the Event Type column and select + Add New Promotion.







  1. First, enter a name for the new promotion event under the Event Name field. 
  2. Next, use the calendar dropdown under the Event Dates to select a Start and End Date for the Promotion event.
  3. Click inside the Filter (for Promotion Campaign) to launch the Filter drawer and create a filter to select an item(s) for the Promotion event. 
  4. Create a total promotion volume you expect to sell during the promotion event. 





  1. Under the Promotion Profile section, you can optionally check the Use historical data to calculate Marketing Effort checkbox as an alternative to Arkieva calculating the demand of the new promotion event item by using the sales history of items like it.
    Filter the promotion profile calculation by selected items from the filter dropdown
  2. Select an item from the dropdown for the promotion profile.
  3. Click Run Forecast to get the Promotion Preview. Save & Publish the new Launch Event. 









New Campaign

You can create a campaign and include it under the Promotion Event with the Event Campaign field. The Event Campaign dropdown will have the selectable campaigns, and you can create new campaigns by typing the name for the campaign in the Campaign Name field, and clicking Add New Campaign.  










Edit / Preview Campaign
You can edit or preview the campaign from the Actions column links. The Edit link will open the Edit Promotion drawer. The Preview link will launch a preview window of the campaign. 






  1. You can also Edit or Preview the campaign from the right-click menu.




Delete children under Campaign
To delete a single child campaign under the Campaign, right-click the child campaign and click delete. 





Click delete. 






End of Life

Select End of Life from the New Event dropdown or right-click End of Life from the Event Type column and click + Add New End of Life to create a new End of Life event. 







  1. First, enter a name for the new End of Life event. 
  2. Next, select a Start and End Date for the End of Life event.
  3. Next, click inside the Filter (to be Discontinued) field to launch the Filter drawer and create a filter for the item that will be discontinued. 
  4. Optionally, you can check the Delete Overrides checkbox to delete all overrides from the Sales Forecast and Demand Plan associated with the item that will be discontinued. 






  1. When an item reaches End-of-Life, similar items in your product portfolio can get a boost in demand. Enter the item along with the percent you expect these items to increase. Click the Add Replacement Item button to add more items to be replaced. Replacement Items are optional.
  2. Save & Publish the new End of Life Event.









New Event Realignment











Realignments with Specified Start Date

This method allows you to set up a future or historical realignment of replacing one item with another without knowing the exact date, but with an expected start date. The system will move the forecast if Item 1 to Item 2 for periods after the Start Date. This will ensure visibility for the supply team that at some point the volume will be moved to Item 2. Setting a Start date in the future will create a Future realignment, setting a Start date in the past will create a historical realignment. 

Introduction of new demand type realignment volume should be recalculated every statistical forecast run, update of life cycle manager data or update of input data. Below is the formula and updated calculation of statistical forecast including events:
















Realignments with calculated start date by inventory 




Checking this box indicates to the system to create a realignment after the inventory is depleted. 

At some point, your manufacturing team will notify you that they will not produce item 1 anymore. You may want to deplete the inventory of item 1 in every location and then start planning item 2. The system will automatically calculate as of when the forecast should be moved to item 2 based on the inventory if item 1. This will provide accurate visibility for the manufacturing team as of when to start producing item 2. If the forecast or inventory is changing, this will be automatically impacting this calculation.

Introduction of new demand type realignment volume. Below is the other formula for realignment volume in case the checkbox “calculate start date based on inventory” is checked. 




Delete Overrides checkbox

Check this checkbox to remove all older overrides on Sales Forecast and Demand Plan combinations from the realignment date going forward.   




Net Volume

Check the checkbox to create a Net Volume realignment.
















Create Cannibalization event

Create new item forecast profile based on a similar item and cannibalize the demand of that similar item while keeping both items active.

  1. To create a new cannibalization event, click the New Event dropdown and select Cannibalization or right-click the Cannibalization name in the details grid and select +Add New Cannibalization. 







  1. Next create a New Cannibalization name, select a Start Date for the cannibalization, select the Item for cannibalization and the replacement item, and select the cannibalization ratio. 




  1. Click the Save & Publish button, the cannibalization event will appear in the details grid.






Assign LCM Event attribute to affected Demands

You can assign a new composite aggregation attribute for each Lifecycle Management event type to have a value of "yes" or "no" for each ilc.















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