Lifecycle Manager: Promotion Events

Lifecycle Manager: Promotion Events

This article is part of the Lifecycle Manager series, split from the original Lifecycle Manager article.

Promotion

Select Promotion from the New Event dropdown or right-click Promotion from the Event Type column and select + Add New Promotion.







  1. First, enter a name for the new promotion event under the Event Name field. 
  2. Next, use the calendar dropdown under the Event Dates to select a Start and End Date for the Promotion event.
  3. Click inside the Filter (for Promotion Campaign) to launch the Filter drawer and create a filter to select an item(s) for the Promotion event. 
  4. Create a total promotion volume you expect to sell during the promotion event. 





  1. Under the Promotion Profile section, you can optionally check the Use historical data to calculate Marketing Effort checkbox as an alternative to Arkieva calculating the demand of the new promotion event item by using the sales history of items like it.
    Filter the promotion profile calculation by selected items from the filter dropdown
  2. Select an item from the dropdown for the promotion profile.
  3. Click Run Forecast to get the Promotion Preview. Save & Publish the new Launch Event. 








New Campaign

You can create a campaign and include it under the Promotion Event with the Event Campaign field. The Event Campaign dropdown will have the selectable campaigns, and you can create new campaigns by typing the name for the campaign in the Campaign Name field, and clicking Add New Campaign.  





Edit / Preview Campaign






Edit / Preview Campaign
You can edit or preview the campaign from the Actions column links. The Edit link will open the Edit Promotion drawer. The Preview link will launch a preview window of the campaign. 






  1. You can also Edit or Preview the campaign from the right-click menu.







Delete children under Campaign
To delete a single child campaign under the Campaign, right-click the child campaign and click delete. 





Click delete. 







Lifecycle Manager series